The world’s retailers are eyeing East Africa’s growing middle class shoppers @Investorseurope | Africa : Commodity Bridgehead to Asia |
As the French giant retailer Carrefour opened its doors in the leafy Karen suburb of Nairobi last week, it seemed like just another multinational finding its footing in a thriving African city. But the launch represented something more significant than a few more aisles of food and products targeting Kenya’s newly minted middle clas